Making It In Online Video

One of the blogs I read on a regular basis is fxguide.com -- a very interesting blog on VFX techniques, research, and news. Among other things, they post articles that may not be directly connected to VFX, but may be of interest to the industry in general.

A couple of days ago Mike Seymour, one of the authors, posted an fascinating look into what it takes to make online media (whether video, audio, or text) a success, including detailed profiles of several successful website and statistics on the type of traffic it typically takes to break even. It is a long article, but offers useful advice on the types of business models that have turned out to be profitable, to be differentiated from those that have lost money since day one. The inclusion of real numbers really helps those trying to figure out potential profitability of their projects. You can read the full article at http://www.fxguide.com/qt/279/money-webcasts-podcasts-a-few-facts-and-a-few-thoughts.

Additionally, they also have quite a few highly interesting feature articles examining certain film projects in-depth as well as explanations of different VFX tools/techniques such as matchmoving or matte painting.

In His Service,
John Calvin Young

Note: I am not aware of anything inappropriate on the site, but I do not personally know the authors, nor have I read everything in the archives, so your mileage may vary. Some content may very well not be appropriate for all readers.